Senior UX/UI Designer with over 20 years of experience crafting intuitive, human-centred digital products – with deep specialisation in SaaS platforms within the healthcare industry.
My career has been shaped by some of the most complex design challenges in enterprise software: building scalable design systems, designing data-heavy systems and workflows for clinical and operational users, and creating interfaces that serve everyone from frontline carers to facility managers. Healthcare demands clarity under pressure, accessibility at scale, and design that genuinely reduces cognitive load – and those principles travel.
The same rigour that makes a healthcare platform work for a nurse at 3am is what makes any enterprise SaaS product work for its users. Whether it’s resource management, financial services, construction technology, or operations platforms, I bring a proven ability to simplify complex workflows, align cross-functional stakeholders, and design systems built to grow.
I’m particularly passionate about integrating AI thoughtfully into the design process – not as a shortcut, but as a tool for smarter ideation, faster iteration, and more informed decision-making.
If you’re building a product that needs to work hard for real people in complex environments, let’s connect.
Travel-focused social networking app and marketplace
Figma Migration & Streaks Leaderboard UI Design
Extensive experience designing intuitive, user-centred digital products across web and mobile platforms. Skilled in user research, journey mapping, prototyping, and usability testing to create seamless and effective user experiences. Strong visual design background, with expertise in layout, typography, interaction design, and accessibility standards.
I leverage generative AI as a core capability in my UX/UI design workflow, using it to accelerate ideation, streamline design system creation, and enhance decision-making. By integrating AI tools (Claude Design, Figma Make, UX Pilot) into research synthesis, wireframing, and UI exploration, I can rapidly generate and iterate on concepts while maintaining a strong user-centred focus. I also apply prompt engineering and critical evaluation to ensure outputs align with accessibility standards, brand guidelines, and real user needs. This approach allows me to balance efficiency with design quality, delivering scalable, data-informed solutions across complex digital products.
Proven ability to lead design initiatives, mentor junior designers, and drive design systems. Comfortable facilitating workshops, presenting to stakeholders, and advocating for user-centred design across organisations.
Proficient in tools like Figma, Claude Design, Adobe Creative Suite, Miro, and Jira, with a solid understanding of design operations and scalable workflows. Familiar with Agile methodologies and design ops to streamline processes and deliver high-quality results.
A strategic thinker with a solid grasp of product development, feature prioritisation, and data-informed design. Experienced working within Agile teams and collaborating cross-functionally with developers, product managers, and stakeholders to align user needs with business goals.
Creative and strategic graphic design skills focused on delivering visually compelling solutions that communicate clearly and effectively. Experienced in branding, layout, typography, and digital design, with a strong ability to build cohesive visual identities across print and digital platforms. Work balances aesthetic appeal with purpose, helping brands connect meaningfully with their audiences.