Senior product designer  /  Enterprise SaaS  /  Brisbane

A senior product designer who brings clarity to complex software.

Two decades in design, the last eight focused on product. My work spans enterprise SaaS across healthcare, aged care, financial software and e-commerce: regulated, high-stakes environments where an unclear step has a cost attached. I've carried most of these projects solo as the only designer, and I've also worked as part of a team, leading junior designers and delivering client work through agencies.

Hesham Mustafa
Patient conversion
75%
Improvement from first touchpoint to completed consultation
Completion
40% to 80%+
Across signup, profile and job posting on a recruitment marketplace
Design system
3 products, 1 system
Connected clinical portals and a native app on one system
01
Selected
work

Seven projects, each a different kind of problem.

Healthcare and aged care, telehealth, marketplaces, e-commerce and financial software. Each one starts with a process that already exists on paper, in a phone call, or in someone's head.

02
About

Clarity that travels across industries.

My career has been shaped by some of the most complex challenges in enterprise software: building scalable design systems, designing data-heavy workflows, and creating interfaces that serve everyone from frontline users to decision-makers, across SaaS, e-commerce, finance and operations.

The most demanding environments, like healthcare, where a platform has to work for a nurse at 3am, teach principles that travel everywhere: clarity under pressure, accessibility at scale, and design that reduces cognitive load.

01
UX/UI design
Practice
Research, journey mapping, prototyping and usability testing across web and native mobile, from the first business-analysis session through to a build the team can ship. Accessibility and contrast are checked as the work is drawn, not audited at the end.
02
AI in product
Method
I use generative AI daily in my own process, and I've designed AI into a product: an assistant that plans a carer's day, drafts clinical notes from dictation, and knows which actions it can take alone and which need a human to approve.
03
Collaboration and mentoring
Team
Two years of client delivery through agencies, leading a junior designer on an enterprise redesign, and mentoring designers on product teams.
04
Design systems and tooling
Build
I build the plumbing as well as the system. A token pipeline I made takes 304 Figma variables into the codebase as a reviewed pull request, on free-tier tools only, cutting the handover from seven manual steps to two.
Read the pipeline case study