A connected healthcare ecosystem that unites doctors, patients, and pharmacists - three brands, three platforms, one coherent design system built to scale.
Design a scalable SaaS platform that streamlines consultations, care, and prescription fulfilment across multiple service verticals - without forcing every team to learn a different interface. Three connected surfaces - doctor, patient, and pharmacy - needed one coherent system, built and maintained solo across research, UI, and delivery. Patient carries the OTC store as well, personalised to each consultation rather than run as a separate surface.
Doctors consult, prescribe, and order pathology from a single window. Patients track their plan, manage bookings, and shop OTC products personalised to each consultation. Pharmacy runs on the same component library, themed per brand.
Shared patterns and brand-level theming made the ecosystem faster to build on, easier to extend to new brands, and consistent for every user. Across my time on the platform, conversion from a patient's first touchpoint to a completed consultation improved 75%, alongside launching new consultation and renewal journeys for two additional product lines from zero.