To design a scalable SaaS digital healthcare platform that serves as a connected ecosystem for doctors, patients, and pharmacists — streamlining clinical operations, patient care, and prescription fulfilment across multiple service verticals. The solution had to accommodate multiple brands under the Midnight Health umbrella, with modular architecture and consistent UX across the ecosystem.

The platform consists of:

• Doctors & Practice Manager Portal: A cloud-based practice management and tele-health system enabling GPs to conduct secure consultations via text, audio, or video; issue prescriptions; and request pathology or imaging.

• Patients’ Platform: A mobile-friendly health hub allowing patients to manage their healthcare journey — from appointment booking and prescription tracking to biometric monitoring, product purchasing, and accessing tailored health education.

• Pharmacy Portal: A workflow-focused interface for pharmacists to receive and manage prescriptions, process medication dispensing, and track fulfilment. This portal also supports patient communication and compliance monitoring.

• Online Store: A digital storefront integrated into the patient experience, offering subscription-based or one-time access to OTC products, supplements, and personalised treatments.