Lifely (eliving Furniture)

Project Overview

Client: Lifely (eliving Furniture)
Project Type: Furniture e-commerce platform
Platform: Desktop & Mobile
Role: Lead UX/UI Designer
Tools Used: Figma, Google Analytics, Hotjar

challenge

To deliver a seamless, scalable, and visually engaging e-commerce platform for Lifely – a direct-to-consumer Australian home furniture brand. The project aimed to elevate Lifely’s online presence by blending editorial inspiration with conversion-driven design.

The platform needed to:

Showcase Lifely’s product range through storytelling and lifestyle imagery
Support seasonal promotions and flexible marketing content
Improve site navigation, mobile usability, and checkout flow
Build trust with features like reviews, clear shipping info, and brand story integration
Deliver a consistent experience across desktop and mobile

The challenge was to create a cohesive digital experience that felt both inspiring and effortless to shop, while increasing customer engagement and conversions.

my role

As the Team Lead Designer, I was responsible for the overall UX/UI direction of the project. I:

Guided the design team across research, wireframes, and UI execution
Facilitated design sprints and stakeholder workshops
Collaborated with developers to ensure pixel-perfect implementation
Led design QA and maintained quality across responsive breakpoints
Worked closely with marketing to ensure brand consistency and content flexibility
I also mentored junior designers on design systems, accessibility, and interaction design principles.

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