Project Overview
Client: PromPal
Project Type: Website Redesign
Platform: Desktop
Role: UX/UI Designer
Scope:Comprehensive website redesign focusing on improved usability, enhanced visual appeal, and streamlined user journey
Tools Used: Figma, Hotjar
Challenge
Promopal’s existing website was no longer fit for purpose. Key issues included:
Outdated Visual Design: The site lacked a contemporary aesthetic to reflect the brand’s evolving offer.
Cluttered Navigation: Users struggled to find products or information quickly.
Inefficient User Journeys: The path from browsing to enquiry was long and confusing.
Poor Mobile Experience: The site was not fully optimised for mobile users.
Objectives
Modernise the Interface: Update the look and feel to align with modern design standards.
Simplify Navigation: Create a logical, intuitive structure for exploring product categories.
Optimise for Mobile: Ensure a seamless, responsive experience on all devices.
Streamline Conversion Paths: Make it easier for users to enquire about or order products.
Improve Site Performance: Reduce load times to boost user retention.
